Gap Elimination Process™

Over the years I tried every method I could find to bring clients in for reviews of their existing policies.

For instance, I hired companies that charged $50 for every review appointment set.
I hired a contact manager that called to set up appointments. These methods were both very expensive and didn’t produce the results I was looking for (although they were very efficient at wasting money).

I used to mail an offer to do a review of client policies, complete with a postage paid return envelope so they could tell me how they wanted the review done — in person, by phone etc. This too was very expensive, $1 a person in postage, not to mention the cost of printing the list, the time stuffing envelopes and doing the mailing.

That didn’t work either.

Nothing really worked—until now. Thankfully (I really didn’t like stuffing all those envelopes).

Success! The GEP system has produced the best results I’ve had. It’s automated and very easy to use. The best part is, of course, the results:

I’ve sold more insurance and solidified relationships faster and easier than anything I’ve done in the last 25 years.

It’s helped B.W. Baker Insurance have 7,000 policies in force and do north of $20 million in annual premiums.

Bart Baker
B.W. Baker Insurance Services

A) When you buy my Gap Elimination^TM Module, you’ll have everything you need to start and produce your own comprehensive GEP Annual Reviews.

B)  In addition, in order to make it super easy and turn-key for you, I’ve partnered with Lola (www.lolasystems.com), an automated marketing program, and negotiated an incredible low rate so all you have to do is turn the program  on.

C) Everything needed for the GEP annual request and response is already programmed into Lola. All you need to do is sign up. Send Lola your agency’s information and you’re ready to start uploading your client information.

You’re going to be amazed how reasonable this service is.

Bart Baker
B.W. Baker Insurance Services

A) We upload our clients’ name and email address to Lola System each month. In January we send to our clients with last name beginning with “A-B” an introductory letter for the GEP.

Once you’ve completed this, Lola now sends your client an email that looks like it came directly from you.

B) Your GEP Annual Review invitation offers three review options, all they have to do is click desired option.

Option 1: Schedule an in-person review of my policies.
Option 2: Schedule a phone review of my policies.
Option 3: Please send policy review recommendations of my policies then schedule a time to review them.

What option do you think must people request? If you said request Bart’s recommendations, Option 3, you would be right. This option is selected far more than any other. It’s painless, doesn’t take their time, and they only schedule a call to review if they like something, which they typically do.

Read, React, Execute

A) This is where the process becomes uniquely yours. Your first step is to look at all the coverage your client has with you.

Everything rolls from that, combined with your expertise and experience. You are your client’s trusted advisor, they depend on you to make recommendations to protect their assets. They depend on you to make sure there are no gaps in their policies, and the GEP is your tool to do so.

You’ll be amazed at how much coverage — existing and new — you’ll write and how efficient the GEP process is.

Bart Baker
B.W. Baker Insurance Services